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IP BLAWG
Bubble, Bubble, Toil and Seltzer
Molson Coors Beverage Company sells a hard seltzer called Vizzy. Future Proof Brands, LLC sells a hard seltzer called Brizzy. Future Proof sued Coors for trademark infringement alleging that Vizzy is likely to cause confusion with Brizzy.
Even when two product names sound similar, a likelihood of confusion isn’t automatic.
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